If you’ve made it this far, you may have heard of us before. We’re the Little Rock Convention & Visitors Bureau but most folks just call us the LRCVB. You can think of us as the marketing arm of the city, responsible for promoting Little Rock to visitors around the state, around the country and even around the world. We’re also in charge of a lot of other stuff. We schedule and manage the Statehouse Convention Center as well as Robinson Center, the First Security Amphitheater and the Ottenheimer River Market Hall and its two open-air pavilions. And we run three parking decks downtown. As you can imagine, we’re pretty busy.
What you may not know is the awesome summer we’ve had, but that’s about to change. We’d like to share something pretty impressive (Well, we think so, at least!) and brag on our beloved city. Over the past three months — that’s 90 days folks — Little Rock has hosted 112 meetings with 60,923 attendees in our managed spaces. Those visitors booked over 35,000 hotel room nights and spent almost $20 million in our city.
We love welcoming groups to Little Rock, many of which are visiting for the first time. Being a part of someone’s initial experience in Little Rock is what we’re all about and we were happy to welcome several regional and national groups for their first event here. They included the National PACE Association, National Agriculture in the Classroom Conference, Ms. Wheelchair America Pageant, USA Water Ski AWSA South Central Region Junior Development Tournament, International Cake Exploration Society, Southern Golf Association – Southern Amateur Championship, and the South-Central Region Undergraduate Round-Up of Alpha Kappa Alpha Sorority, Inc.
And, of course, we love welcoming visitors back to our capital city as well. The annual conferences that returned to Little Rock this summer included: South Central Region of Zeta Phi Beta Sorority, Inc., ATA World Expo, Jehovah’s Witnesses, Miss Arkansas Scholarship Pageant, Miss High School America Pageant, Arkansas Municipal League, Church of God in Christ, the Arkansas Association of Educational Administrators, and A-State Corvette Association.
Our Sales & Services team works months and even years in advance to bring events like these to Little Rock, and this has been one of the busiest summers in the bureau’s history. Our President and CEO Gretchen Hall said that “Visitors to Little Rock — whether convention and meeting attendees or vacationing families — have a very positive effect on our local economy and quality of life. At LRCVB, our team works to showcase our great city to individuals and groups, and we’re happy to see those efforts are paying off.” Thanks, boss – we couldn’t have said it better ourselves.
When you work at the LRCVB, you come to work every day to attract convention goers and vacationers to our city, but we could never experience this type of success without all of the incredible people that call Little Rock home. Our locals help us sell our city every single day, acting as unofficial ambassadors to every person they meet (Want to become an official Little Rock Ambassador? Click here!
Convention groups, leisure travelers and even travel journalists all agree – we’ve got something special going on in this city. They are greeted with unexpected genuine hospitality, sincere service and southern charm when they visit local hotels, restaurants, shops and attractions. This is definitely worth a bragging moment — or three, and a huge high-five. Well done, Little Rock!