Our Commitment & Leadership

Our Commitment to You

 

Little Rock is a city made of people of different ages, races, ethnicities, levels of ability, sexual orientations, gender identities, religions and socio-economic statuses, and we are at our best when these diversities are given light to show the full spectrum of our home. We recognize that diversity is a strength and a unifier, not a divider. To that end, the Little Rock Convention & Visitors Bureau (LRCVB) is committed to ensuring that Little Rock is a destination that is welcoming and open to all who seek to come here.

Our work reinforces what we know to be true about our city: that Little Rock is a place where all people should have equal access to the opportunity and promise of our city. We understand that not all visitors to our city have traveled the same road, but our commitment to equity ensures that everyone will have equal access to the promise of Little Rock: a warm, inviting and diverse city that is full of surprises.

We Are Committed to the Following Shared Values:

  • Understanding what equity is and acknowledging that not all people have the same starting point.
  • Being open to new ideas and information in regard to equity and to what we as an organization must do when we make a mistake.
  • Working to make sure that our intent is in lockstep with the outcomes of our efforts.

 

The Little Rock Convention & Visitors Bureau is in a near-constant state of growth when it comes to understanding the complex and intersectional identities of our visitors. We seek to remove as many barriers to travel as possible from the path of anyone who would like to visit us. Through this process, we’re able to build a stronger, more diverse and more welcoming destination.

 

We also know that diversity and inclusion can’t just be buzzwords, and the LRCVB knows that to better serve you and our city, we have to better ourselves. These are the steps the LRCVB is taking to become our best selves:

 

  • Conducting mandatory unconscious bias training for all employees.
  • Distributing an equity, diversity and inclusion staff survey to better understand our employees’ thoughts and feelings related to these topics and identify areas of needed improvement.
  • Expanding our recruitment practices to explicitly reach BIPOC.
  • Creating a workforce development plan to expose more minority communities to the career possibilities and leadership roles within our industry.
  • Promoting the importance of voting to all staff and providing additional paid time off on primary and general election days to allow individuals enough time to exercise this right.
  • Increasing our marketing assets and direct messaging efforts to minority travelers.
  • Expanding our work with national minority travel groups and meeting professionals on convention marketing efforts.

Our Leadership

When Arkansas native Maya Angelou said that there was strength in diversity, Little Rock listened. Our city leaders — both appointed and elected — truly reflect the makeup of our city.

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FRANK SCOTT JR., MAYOR

Little Rock voters made history in 2018 when they selected pastor Frank Scott Jr. as the city’s 73rd mayor and the city’s first elected Black mayor.

 

 

 

 

BRUCE T. MOORE, CITY MANAGER

Little Rock’s City Manager since 2002, Bruce is the Chief Administrative Officer of the City of Little Rock, overseeing almost 2,500 employees and administering a budget of more than $220 million.

City Manager Bruce Moore
Fire Chief Delphone Hubbard
 
 
DELPHONE D. HUBBARD, FIRE CHIEF

Chief Hubbard has led the Little Rock Fire Department since 2018, ensuring that it not only maintains its national accreditation but its prestigious ISO Class One rating.

 

 

 

KEITH HUMPHREY, POLICE CHIEF

In addition to being Little Rock’s chief of police, Chief Humphrey is also a member of the Police Executive Research Forum, the International Association of Chiefs of Police, the National Organization of Black Law Enforcement Executives, and the FBI’s LEEDA Program.

LRPD Chief Keith Humphreys

 

 

 

Virgil Miller, CITY DIRECTOR WARD 1

A longtime banker and currently serving as Community Reinvestment Act director at Arvest Bank, Director Miller joined the City Board of Directors in 2021. 

 

 

 

KEN RICHARDSON, CITY DIRECTOR WARD 2

A nationally recognized expert in youth violence prevention, Director Richardson has been on the City Board of Directors since 2007.

City Director Ken Richardson
City Director Doris Wright

 

 

 

DORIS WRIGHT, CITY DIRECTOR WARD 6

A member of the Eta Phi Beta Sorority Inc., Director Wright has been a tireless advocate for youth sports and STEM education since she joined the City Board of Directors in 2006.

 

 

 

 

ANTWAN PHILLIPS, CITY DIRECTOR POSITION 9

A lawyer and adjunct faculty member at the University of Arkansas Little Rock’s Bowen School of Law, Director Phillips was elected in 2020.

City Director Antwan Phillips
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JOYCE ELLIOTT, STATE SENATOR DISTRICT 31

Since 2001, senator Elliott has served in both the Arkansas House of Representatives and the Senate where she has advocated for equality for all Arkansans.

 

 

 

LINDA CHESTERFIELD, STATE SENATOR DISTRICT 30

Senator Chesterfield is a retired educator and a leader of the Arkansas Democratic Black Caucus.

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FRED LOVE, STATE REPRESENTATIVE DISTRICT 29

Representative Love is the Vice-Chair of City, County, and Local Affairs Committee and is the ranking committee member on the House Public Health, Welfare & Labor Committee.

 

 

 

FRED ALLEN, STATE REPRESENTATIVE DISTRICT 30

Before entering Arkansas state politics, Representative Allen worked as a parole commissioner with the Arkansas State Post Prison Transfer Board. He also served as a planning commissioner with the City of Little Rock.

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JAMIE SCOTT, STATE REPRESENTATIVE DISTRICT 37

Representative Scott serves on the House Judiciary Committee and the House State Agencies & Governmental Affairs Committee.  She graduated from Arkansas State University with a B.A. in criminology and sociology and an M.A. in criminal justice.  Additionally, she is a graduate of the Harvard School of Government executive education program.

 

 

 

DENISE ENNETT, STATE REPRESENTATIVE DISTRICT 36

Representative Ennett serves on the board of directors for the Historic Arkansas Museum Foundation and Preserve Arkansas. She also serves on the City of Little Rock Arts and Cultural Commission.

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AR Rep Joy Springer

 

 

JOY SPRINGER, STATE REPRESENTATIVE DISTRICT 34

Rep. Joy C. Springer is serving her second term in the Arkansas House after first being elected in a special election on March 4th, 2020.  

Rep. Springer has served on the House Public Transportation Committee, the House Aging, Children and Youth, Legislative & Military Affairs Committee, the Joint Budget Committee, and the Joint Performance Review Committee.

Residents of Note

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HERBERT “GEESE” AUSBIE

Known as the “Clown Prince of Basketball,” Ausbie was a member of the Harlem Globetrotters touring more than 100 countries over 24 years.

 

 

 

KORTO MOMOLU

Known for her appearance on season five of the hit TV-show “Project Runway,” Momolu’s designs are now available the world over and right here in Little Rock.

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LOTTIE H. SHACKELFORD

The first woman to serve as mayor of Little Rock, Shackelford was also the Vice-Chair of the Democratic National Committee for 20 years.

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