Our Commitment & Leadership

Our Commitment to You

Little Rock is a city made of people of different ages, races, ethnicities, levels of ability, sexual orientations, gender identities, religions and socio-economic statuses, and we are at our best when these diversities are given light to show the full spectrum of our home. We recognize that diversity is a strength and a unifier, not a divider. To that end, the Little Rock Convention & Visitors Bureau (LRCVB) is committed to ensuring that Little Rock is a destination that is welcoming and open to all who seek to come here.

Our work reinforces what we know to be true about our city: that Little Rock is a place where all people should have equal access to the opportunity and promise of our city. We understand that not all visitors to our city have traveled the same road, but our commitment to equity ensures that everyone will have equal access to the promise of Little Rock: a warm, inviting and diverse city that is full of surprises.

We Are Committed to the Following Shared Values:

• Understanding what equity is and acknowledging that not all people have the same starting point.
• Being open to new ideas and information in regard to equity and to what we as an organization must do when we make a mistake.
• Working to make sure that our intent is in lockstep with the outcomes of our efforts.

The Little Rock Convention & Visitors Bureau is in a near-constant state of growth when it comes to understanding the complex and intersectional identities of our visitors. We seek to remove as many barriers to travel as possible from the path of anyone who would like to visit us. Through this process, we’re able to build a stronger, more diverse and more welcoming destination.

We also know that diversity and inclusion can’t just be buzzwords, and the LRCVB knows that to better serve you and our city, we have to better ourselves. These are the steps the LRCVB is taking to become our best selves:

• Conducting mandatory unconscious bias training for all employees.
• Distributing an equity, diversity and inclusion staff survey to better understand our employees’ thoughts and feelings related to these topics and identify areas of needed improvement.
• Expanding our recruitment practices to explicitly reach BIPOC.
• Creating a workforce development plan to expose more minority communities to the career possibilities and leadership roles within our industry.
• Promoting the importance of voting to all staff and providing additional paid time off on primary and general election days to allow individuals enough time to exercise this right.
• Increasing our marketing assets and direct messaging efforts to minority travelers.
• Expanding our work with national minority travel groups and meeting professionals on convention marketing efforts.

Our Leadership

When Arkansas native Maya Angelou said that there was strength in diversity, Little Rock listened. Our city leaders — both appointed and elected — truly reflect the makeup of our city.

Residents of Note

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