Media Kit
As the capital of Arkansas, Little Rock is a vibrant and welcoming city where culture, cuisine, and community converge.
ABOUT LRCVB
As the capital of Arkansas, Little Rock is a vibrant and welcoming city where culture, cuisine, and community converge. It’s home to world-class dining, dynamic arts, distinctive neighborhoods, and a deep-rooted history shaped by explorers, civil rights pioneers, and global leaders.
ARTS & CULTURE
Little Rock’s creative spirit shines through its world-class museums, vibrant galleries, and live performances across the city. From the reimagined Arkansas Museum of Fine Arts to colorful public murals and local festivals, artistic expression is around every corner.
LOCAL FLAVOR
Little Rock’s culinary landscape is rooted in tradition and elevated by innovation, offering everything from soul food staples to globally inspired cuisine. Whether you’re savoring a chef-driven tasting menu or grabbing a bite from a local food truck, the city delivers flavor with heart.
URBAN OUTDOOR ADVENTURE
From sunrise hikes to sunset paddles, Little Rock’s urban outdoors offer a breath of fresh air in the heart of the city. Trails, bridges, and green spaces are easily accessible and woven into the rhythm of city life.
BLACK HISTORY & HERITAGE
As a pivotal site in the civil rights movement, Little Rock embraces both its historic significance and the voices shaping its future. Museums, landmarks, and Black-owned businesses invite visitors to explore the city’s deep cultural roots and enduring legacy.
LITTLE ROCK AT A GLANCE
Little Rock combines the energy of a modern city with the charm and hospitality of the South. Centrally located and easy to explore, it’s a welcoming destination for leisure travelers, meeting planners, and storytellers alike.
- Tourism Economic Impact: $1.5 Billion (2023)
- Hotel Rooms Citywide: 7,100+
- Top Feeder Markets: Dallas, Memphis, St. Louis, Kansas City
- Airport Access: Bill & Hillary Clinton National Airport
SIGNATURE ATTRACTIONS
Little Rock’s attractions offer rich opportunities for storytelling from presidential legacy and civil rights history to outdoor escapes and local flavor. Some include, but are not limited to:
- Clinton Presidential Center
- Little Rock Central High School National Historic Site
- Arkansas Museum of Fine Arts
- Mosaic Templars Cultural Center
- Museum of Discovery
- Little Rock Zoo
- ESSE Purse Museum & Store
- Arkansas River Trail
- Big Dam Bridge
- Pinnacle Mountain State Park
ANNUAL FESTIVALS & EVENTS
Little Rock’s calendar is filled with festivals and celebrations that showcase the city’s culture, cuisine, and community spirit. From food and music to heritage and the arts, these annual events offer authentic experiences that draw visitors year after year. Signature events include:
Spring
- Jazz in the Park
- Little Rock Marathon
- St. Patrick's Day Parade
- Mardi Gras
- Lanterns at Wildwood Park for the Arts
- 501 Fest
Summer
- Juneteenth
- Pops on the River
- World Cheese Dip Championship
- Arkansas Cinema Society - Filmland
Fall
- Jazz in the Park
- Arkansas Comic Con
- Downtown Food Truck Festival
- Six Bridges Book Festival
- Big Dam Bridge 100
- HarvestFest Little Rock
- Arkansas State Fair
- Little Rock Pride
Winter
- The Big Little Rock Holiday Parade
- Arkansas State Capitol Lighting Ceremony
