Christmas comes early to Downtown Little Rock: Historic Finley Vinson Plaza to undergo renovation project Dec. 23

LITTLE ROCK, Ark. (Dec. 20, 2024) — The Little Rock Convention & Visitors Bureau (LRCVB) has
announced the renovation of B. Finley Vinson Plaza, located in front of the DoubleTree Hotel by Hilton
on West Markham Street in Downtown Little Rock. Led by WER Architects, Jones Development Company,
and EDG Landscaping, phase one of construction will begin on the existing fountain area Dec. 23, 2024,
and is scheduled to be completed by early May 2025. This project aims to reimagine the public space
with modernizations to its existing structures and deliver a more open concept to create an engaging,
communal space for hosting visitors and residents.

The future plaza will boast fresh green space, public seating, and space for hosting live music and
entertainment. City leaders hope it will enhance the riverfront stretch for hotel guests, residents and
event attendees, paving the way for even more vibrant and memorable experiences in Downtown Little
Rock.

"We’re excited to see Finley Vinson Plaza reconceptualize as a vibrant hub for community connection
and entertainment,” said Gina Gemberling, president and CEO of the LRCVB. “This renovation will
transform the space into an inviting destination where visitors and locals can immerse themselves in a
richer experience, all while tapping into the inviting energy that makes our city a thriving destination."

The development is aligned with goals identified by the LRCVB’s 10-year Tourism Master Plan, which
outlines a strategic roadmap for growing Little Rock’s economy through the tourism industry. Of the
plan's top nine priorities, placemaking, product development, and community engagement are
specifically tied to the plaza, and directly represents the LRCVB’s continued focus on thoughtfully
designed spaces that inspire public engagement.

Named for B. Finley Vinson, a former Little Rock Advertising & Promotion Commission chair, and a
visionary behind the Statehouse Convention Center, the Excelsior Hotel (now the Little Rock Marriott),
and many of the city’s iconic spaces, the new plaza builds on his inspiration for the growth of the city.

"Through a strategic vision for our city, we are poised to transform these public spaces into core
gathering places that will showcase Little Rock’s warmth and energy," said Mayor Frank Scott, Jr. "These
revitalized areas will not only foster connection and community but also serve as catalysts for economic
growth, attracting visitors, enhancing the quality of life for residents and driving our city toward an even
brighter and more prosperous future."

Click here to view renderings of the Finley Vinson Plaza renovation plans.

ABOUT THE LITTLE ROCK CONVENTION & VISITORS BUREAU

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization
for the City of Little Rock, charged with marketing and selling the city as a meeting, sports, and leisure
travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River
Market Hall and pavilions, and multiple parking facilities. For more information, visit LittleRock.com.