LITTLE ROCK, Ark. (March 2, 2021) – The Little Rock Convention & Visitors Bureau (LRCVB) has hired Adam Berrios as its new Director of Sales. Working alongside the vice president of sales and services, Berrios is responsible for leading the bureau’s local, regional, and national efforts to bring meetings and conventions to the city.
Berrios brings ten years of convention and visitors bureau experience that will be used to promote Little Rock as a destination for conventions, meetings, business events, and related tourism activities to generate new opportunities within Little Rock; collaborate with the bureau’s sales team to develop customer engagement strategies and key partnership opportunities; work with internal LRCVB teams to implement effective marketing strategies; maintain close working relationships with area hotels and facilities to develop cooperative programs to promote the city for events; and analyze potential business opportunities.
“We’re glad to have Adam join the LRCVB team,” said Gina Gemberling, Vice President of Sales and Services. “His strategic-driven approach to business development is a welcomed sales addition as we continue to secure convention business for the city,” she added.
Prior to joining the LRCVB, Berrios was senior sales manager with VisitGreenvilleSC and the Alpharetta Convention and Visitors Bureau. Berrios has a Master of Professional Studies from Georgetown University and a Bachelor of Science in Sport and Entertainment Management from the University of South Carolina.
ABOUT LITTLE ROCK CONVENTION & VISITORS BUREAU
Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market and multiple parking facilities. For more information, visit www.littlerock.com.