LITTLE ROCK, Ark. (February 11, 2022) – The Little Rock Convention & Visitors Bureau (LRCVB) has been awarded the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.
“We are pleased to have the Little Rock Convention & Visitors Bureau join our distinguished group of professionals,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations, and I look forward to welcoming them to the DMAP community.”
"By achieving DMAP accreditation, the Little Rock Convention & Visitors Bureau has demonstrated that they have developed strategies for the direction of their destination and the policies and procedures to safeguard the use of public dollars,” said Maura Allen Gast, FCDME, executive director at Visit Irving.The accreditation program requires a destination organization to successfully comply with more than 100 mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. The Little Rock Convention & Visitors Bureau joins the ranks of over 200 destination organizations who have obtained DMAP recognition.
“Earning the DMAP accreditation validates the Little Rock Convention & Visitors Bureau as a valued and skilled organization, with a team of professionals that work each day to increase travel spending and impact in Little Rock. This accreditation ensures our processes, policies, and work are held to the highest industry standards adopted around the globe," said LRCVB President and CEO Gretchen Hall.