LITTLE ROCK, Ark. (Oct. 23, 2023) — The Little Rock Convention & Visitors Bureau (LRCVB)
has launched the next installment of its “Experience Little Rock in Color” (ELRIC) interactive
video series, celebrating the city’s Hispanic culture through featured stories from leaders and
influencers across Little Rock’s Hispanic community. The new episodes of the ELRIC series are
available now on LRCVB’s Facebook, YouTube and Instagram pages.
“We are excited to introduce the Hispanic heritage portion of this video series, which illustrates
the unity and strength that diversity brings to our city,” said Kasey Summerville, vice president
marketing, communications and community engagement at LRCVB. “We believe that by
celebrating Little Rock’s rich Hispanic culture, we can showcase some of the unique people,
experiences and attractions that make Little Rock such a dynamic place to visit and live.”
The ELRIC series was developed as a part of LRCVB’s commitment to its Diversity, Equity and
Inclusion (DEI) efforts for the city. This portion of the program captures nine local Hispanic
business and community leaders sharing insight into businesses, restaurants and cultural
attractions that represent the roots of Hispanic heritage in Little Rock.
Featured guests include, Leticia Reta, co-founder of Ballet Folklorico Quetzalli; Flo
Bruzatori-Mullins, owner of Buenos Aires restaurant; Jorge González, communications director
of Business Inclusion at North Little Rock Chamber of Commerce; Patricia Alonso, owner of
Gorditas Paty restaurant; Rosa Ángela Velázquez, lead advocate for Arkansas United; Fidel
Samour, owner of Fidel & Co.; Jose Palma, associate at Arkansas United; Luis Vasquez, owner
of El Sur; and Maximiliano Dominguez, founder and creative director of La Rosa Collective, La
Rosa Antigua, Rose Garden Market and Bread & Roses Creative.
Individuals are encouraged to watch the series by visiting and following the LRCVB on YouTube:
@LRCVB, Facebook: @LittleRockCVB and Instagram: @LittleRockCVB.
For more information on LRCVB and the “Experience Little Rock in Color” video series, visit
About the Little Rock Convention & Visitors Bureau
The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing
organization for the City of Little Rock, charged with marketing and selling the city as a meeting,
sports and leisure travel destination. The Bureau also manages the Statehouse Convention
Center, Robinson Center, the River Market's Ottenheimer Hall and outdoor pavilions, First
Security Amphitheater and multiple parking facilities. The LRCVB is primarily funded by a
lodging and prepared foods tax. Learn more at LittleRock.com.