Little Rock Press Release


Little Rock, State Partners Rally to Support Travel and Tourism Industry

May 2, 2018, 10:18 AM by Libby Doss Lloyd
In celebration of National Travel and Tourism Week, the Little Rock Convention & Visitors Bureau (LRCVB), City of Little Rock, Quapaw Quarter Association, and the Arkansas Department of Parks & Tourism will host a joint Travel Rally Day press event Tuesday, May 8, 2018, 10:00 a.m., at the Little Rock Visitor Center at Historic Curran Hall, located at 615 East Capitol Avenue to discuss the importance of tourism in Arkansas. 

This year’s National Travel and Tourism Week theme of “Travel Then & Now” takes a look at travel trends over time. At the local level, Little Rock has experienced positive growth in recent years. In addition to enjoying the city’s treasured historic landmarks, today visitors are experiencing a wave of revitalized neighborhoods, entertainment districts, outdoor amenities, a presidential library, a national airport, a vibrant culinary scene and much more. 

“If you look at Little Rock through the years, you see a tourism product that has continued to flourish,” said Gretchen Hall LRCVB President and CEO. “Our destination has layered in new attractions, shopping venues, dining establishments, and more to the wonderful amenities visitors have enjoyed for many years. Today, there truly is something for everyone,” she added. 

At the May 8 press event, a commemorative time capsule filled with objects representing past and present travel-related items will be buried at Curran Hall. For capsule contents, the LRCVB invites community input via its social media channels. Originally built in 1842, Curran Hall was saved from demolition in 1996, restored to its former glory, and in 2002 was dedicated as Little Rock’s first official visitor information center. The site is a fitting representation of travel and tourism’s past and present, and an appropriate time capsule location.

National Travel and Tourism Week (May 6-12, 2018) – Each year the nation’s travel community celebrates tourism’s impact. In Arkansas, state and local travel and hospitality leaders gather to publicly tout tourism’s vital role in the state’s economic well-being. In 2017, Arkansas welcomed more than 29 million visitors who spent nearly $8 billion dollars. Those expenditures accounted for more than $550 million dollars in local and state tax revenue. Pulaski County serves as the state’s largest tourism hub.*

Tourism by the Numbers*:
·        29.439 million annual visitors
·        $7.872 billion in travel spending
·        $550+ million state and local tax revenue
Pulaski County
·        6.412 million annual visitors
·        $1.950 billion in travel spending
·        $107+ million state and local tax revenue
*(Source: Arkansas Department of Parks & Tourism 2017 Economic Impact Report)

LRCVB Mission - The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization of Little Rock. LRCVB is charged with improving the quality of life and the local economy by bringing visitors, meetings, conventions and events to the city; responsibly managing public funds in its charge; efficiently operating the buildings it manages; and serving customers, visitors and delegates with courtesy, knowledge and skill. 
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