Little Rock, Ark (February 17, 2020)— Little Rock Convention & Visitors Bureau (LRCVB) will publicly unveil a new advertising campaign at a press event Thursday, February 27 at 2 p.m. in the Statehouse Convention Center atrium. The event will also feature the public release of the 2019 LRCVB annual report.
“As Arkansas’s #1 travel destination, Little Rock has experienced tremendous growth in both our leisure travel and convention sectors,” said LRCVB President & CEO Gretchen Hall. “This new advertising campaign will build on that momentum and further elevate our position of showcasing all that Little Rock has to offer,” she added. The campaign is fresh and fun, and is designed to appeal to people in multiple national target markets, as well as local and in-state markets. Paid media begins running March 1 in several states including Arkansas.
The campaign launch coincides with the 50th anniversary of the creation of the Little Rock Advertising & Promotion Commission, the governing body of LRCVB. Since 1970, the bureau has served as the official destination marketing organization of Little Rock. It is charged with improving the quality of life and the local economy by bringing visitors, meetings, convention and events to the city; responsibly managing public funds in its charge; efficiently operating the buildings it manages; and serving customers, visitors and delegates with courtesy, knowledge and skill. LRCVB manages the Statehouse Convention Center, Robinson Center, River Market (Ottenheimer Hall, First Security Amphitheater and open-air pavilions) and multiple parking facilities.
LRCVB’s anniversary date is May 4. A series of special events and programming is scheduled May 3-10, concurrently during the 2020 National Travel & Tourism Week. Anniversary events will be announced at the February 27 event.
Also at the event, LRCVB will present its 2019 annual report featuring the previous 12 months of tourism impact on Arkansas’s capital city, local destination development, as well as the bureau’s continuing sales and marketing efforts.