Little Rock, Ark (February 27, 2020) — Little Rock Convention & Visitors Bureau (LRCVB) publicly unveiled a new advertising campaign at a press event Thursday, February 27 at 2 p.m. at the city’s Statehouse Convention Center. Also presented were the LRCVB’s 2019 annual report featuring industry record highs, and LRCVB 50thanniversary community events and programming scheduled for May 2020.
“As Arkansas’s #1 travel destination, Little Rock has experienced tremendous growth in both our leisure travel and convention sectors,” said LRCVB President & CEO Gretchen Hall. “This new advertising campaign builds on that momentum and further elevates our position of showcasing all that Little Rock has to offer,” she added. The campaign is a fresh approach on the widely popular campaign of the 1990s; a local favorite — Big On Little Rock. The re-imagined version is designed to appeal to people in multiple national target markets, as well as local and in-state markets. Based on LRCVB research, top out-of-state markets include Dallas/Fort Worth, Houston, Memphis, Nashville, Shreveport, Kansas City and Chicago. Paid media begins running in those markets, as well as in Arkansas, March 1.
The campaign launch coincides with the 50th anniversary of the creation of the city’s Advertising & Promotion (A&P) Commission, the governing body of LRCVB. Since 1970, the bureau has served as the official destination marketing organization of Little Rock. It is charged with improving the quality of life and the local economy by bringing visitors, meetings, conventions and events to the city; responsibly managing public funds in its charge; efficiently operating the buildings it manages; and serving customers, visitors and delegates with courtesy, knowledge and skill. LRCVB manages the Statehouse Convention Center, Robinson Center, River Market (Ottenheimer Hall, First Security Amphitheater and open-air pavilions) and multiple parking facilities.
LRCVB’s actual anniversary date is May 4. A series of special tourism-related events and programming is scheduled May 3-10, concurrently during the 2020 National Travel & Tourism Week. Headliner anniversary events include:
2019 was a significant year for Little Rock travel and tourism. Pulaski County accounts for 25% of total travel expenditures in Arkansas, and 20% of the state’s total travel-related employment. Little Rock is the county’s largest DMA (designated market area). Download full annual report here.
Pulaski County Statistics:
(Source: 2018 Arkansas Tourism Economic Impact Report)
2019 Key Highlights:
Little Rock Accolades:
For more information about LRCVB visit here.