Little Rock Press Release

Little Rock logo-with CVB tag

New Little Rock Cycling Pass Goes Live

Sep 20, 2022, 09:41 AM by Seth Barlow

Little Rock Convention & Visitors Bureau launches second free, mobile-exclusive pass 

LITTLE ROCK, Ark (September 19, 2022) - The Little Rock Convention & Visitors Bureau (LRCVB) has launched its newest mobile-exclusive pass highlighting the capital city’s top cycling attractions, the Little Rock Pedal Pass. This follows the May 2022 launch of their first pass, the Little Rock Attractions Pass.  

The pass, through the technology company Bandwango, is a FREE program that anyone can sign up for. With more than 50 of Central Arkansas’s cycling trails and routes included within the passport-like format, it showcases the best of Little Rock cycling in an easy, mobile-friendly way.  

“We’re excited to continue building upon our Little Rock Pass program,” said LRCVB President & CEO Gina Gemberling. “With the growth in interest in cycling at all levels and the addition of new cycling experience opportunities in Little Rock and central Arkansas, we hope that the Little Rock Pedal Pass further encourages people to get outside and explore Little Rock on two wheels,” she added.  

The Little Rock Pedal Pass encourages residents and visitors to make the most out of their cycling experience in Little Rock. Whether they are looking for a casual, family-friendly ride, tour of the city, road, gravel or mountain biking, there is something for everyone in the Little Rock Pedal Pass!  Tiered incentives include:  

  • Initial Pass Sign-Up: Little Rock Pedal Pass branded sticker  

  • 5 Check-Ins: Big on Cycling sticker and Big on Little Rock Cycling bandana 

  • 15 Check-Ins: 15 Entries into quarterly sweepstakes drawing valued at $500 

  • 30 Check-Ins: 30 Entries into quarterly sweepstakes drawing valued at $500 

  • 51 Check-Ins: 51 Entries into quarterly sweepstakes drawing valued at $500 

Quarterly sweepstakes $500 prize package includes a Big on Little Rock fondo style cycling jersey and entry into next year’s best Little Rock cycling events: Big Dam Bridge 100, Little Rock Gran Fondo, Tour de Rock and River City Classic.    

Residents and visitors are now able to visit a dedicated mobile passport landing page where they can sign up for their Little Rock Pedal Pass by confidentially providing their name, e-mail address, and mobile phone number. A link is then sent to their mobile phone, which opens the pass and directs the users to add the pass to their home screen, where they can access it any time. There is never anything to download, no bulky apps take up space on a user’s phone, and best of all it is free and fun.  

When cycling the featured trails, participants can simply check in at each trailhead using their phone's built- in GPS to start earning prizes.

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