Little Rock Convention & Visitors Bureau Hosts River Market Live! Hispanic Heritage Celebration

Free Community Event Set for September 27 at River Market Pavilions.

LITTLE ROCK, Ark. (Sept. 22, 2025) – The Little Rock Convention & Visitors Bureau (LRCVB), in collaboration with Plaza Frida, invites residents and visitors to celebrate the city’s vibrant Hispanic community at River Market Live! Hispanic Heritage Celebration Saturday, September 27, 2025, from 5 p.m. to 9 p.m. at the River Market Pavilions. Admission is free.

Guests can savor the rhythms, flavors, and artistry of Little Rock’s Hispanic community through:

  • Cultural Performances: Traditional dances representing countries across Latin America
  • Live Entertainment: A mariachi band accompanied by dancing horses
  • Interactive Fun: Salsa lessons inviting attendees to join the dance floor
  • Local Flavor: Food trucks serving authentic dishes and refreshing drinks
  • Artisan Vendors: Handcrafted goods and cultural keepsakes

“River Market Live! is all about bringing people together through culture, music, and community,” said LRCVB President & CEO, Gina Gemberling. “Partnering with Plaza Frida allows us to showcase the incredible contributions of Little Rock’s Hispanic community and invite everyone to experience the city’s diversity in an exciting, welcoming way.”

"This event is more than music and dance,” said Plaza Frida’s Jamie Taylor, “It’s a joyful invitation for our entire community to experience the rich traditions, flavors, and art that make Little Rock’s Hispanic culture so vibrant and essential.”

The celebration builds on LRCVB’s ongoing efforts to highlight the diversity that makes Little Rock a dynamic destination for visitors and locals alike. Guests of all ages are encouraged to bring friends and family to enjoy an evening of music, food, and festivities along the scenic Arkansas River.

ABOUT LITTLE ROCK CONVENTION & VISITORS BUREAU
Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market, and multiple parking facilities.