Little Rock Convention & Visitors Bureau Launches New Tourism Marketing Campaign Celebrating the Spirit of Little Rock

LITTLE ROCK, Ark. (March 18, 2026) - The Little Rock Convention & Visitors Bureau (LRCVB) unveiled its newest tourism initiative, Love You Some Little Rock, at the Statehouse Convention Center on March 18, bringing together tourism partners, hospitality leaders, and community stakeholders.

Attendees got a first look at the campaign’s strategy and creative direction, including its debut video and a preview of upcoming efforts.

"This campaign celebrates the pride people feel for Little Rock and the moments that make it memorable,” said LRCVB President & CEO Gina Gemberling. “It’s grounded in research, shaped by real adventures, and designed to connect visitors with the city in a meaningful way. They see not just what to do here, but what it feels like to be here.”

Mayor Frank Scott, Jr. added, “Love You Some Little Rock highlights the quality of life our residents enjoy and positions the city as a premier destination where culture, creativity, and opportunity come together. As we continue to grow, efforts like this reinforce Little Rock as a place people want to visit, invest in, live, and be part of.”

At its heart, the initiative celebrates the connection people form with the city—whether discovering neighborhood restaurants, spending time along the Arkansas River, exploring rich history, or enjoying music and the arts. By sharing authentic stories and local pride, it invites visitors to experience every facet of the city.

The rollout will span digital advertising, video storytelling, social media, public relations efforts, visitor-facing materials, and will expand awareness while reinforcing Little Rock as a place for leisure travel, meetings, and events.

The launch brought together partners whose work shapes how the city is experienced. Their collaboration strengthens neighborhoods, supports local businesses, and welcomes travelers to Arkansas’ capital.

Love You Some Little Rock will continue to introduce new creative elements and storytelling phases throughout 2026, showcasing the city’s appeal. To learn more about the campaign and view the debut video, please visit here.

ABOUT LITTLE ROCK CONVENTION & VISITORS BUREAU

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, responsible for promoting the city for convention and leisure travel. The LRCVB also operates the Statehouse Convention Center, Robinson Center, Cromwell Building, and the River Market, which includes Ottenheimer Hall, the First Security Amphitheater, and the outdoor pavilions, as well as multiple parking facilities. The LRCVB is organized into four divisions: Finance & Administration, Sales, Services, & Community Engagement, Marketing & Communications, and Operations.

ABOUT LITTLE ROCK ADVERTISING & PROMOTION COMMISSION

The Little Rock Advertising & Promotion (A&P) Commission serves as the governing body for the LRCVB. The volunteer board consists of seven members: two City of Little Rock officials, four business owners within the city’s hospitality industry, and one at-large representative.