LRCVB UNVEILS NEW MOBILE VISITOR CENTER

LITTLE ROCK, Ark. (Feb. 29, 2024) — The Little Rock Convention & Visitors Bureau (LRCVB) has announced the launch of its new mobile visitor center, an initiative aimed at promoting Little Rock and its experiences in a versatile and engaging way. The Bureau’s new mobile attraction was publicly launched during an unveiling event at the Statehouse Convention Center Plaza in downtown Little Rock Feb. 29, 2024.

The mobile visitor center represents a new chapter in promotional efforts for the city, serving as both a roving billboard and an ambassador to promote Little Rock and bring a taste of its distinctive attractions to communities across the state and beyond. The unveiling event showcased this engaging and visually-captivating vehicle with remarks from community leaders, including Little Rock Mayor Frank Scott, Jr. Advertising & Promotion Commission Chair Jim Keet and LRCVB President and CEO Gina Gemberling.

"We are proud to introduce the mobile visitor center, which will play a vital role in showcasing Little Rock to a broader audience," said LRCVB President and CEO Gina Gemberling. "This mobile unit will allow us to service visitors in our city at various tourism attractions and events, as well as in feeder cities which can help us promote our city as a leisure travel destination."

The mobile visitor center will also gather data while in other cities to market Little Rock as a destination to potential visitors. While positioned in Little Rock, the unit will gather visitor profile data including their origin, length of stay, and attractions and locations visited. This will assist the LRCVB in developing more strategic marketing strategies.

In conjunction with the launch of the mobile visitor center, the LRCVB invites the public to support their efforts and help name this new asset. The public may submit their creative naming ideas for the mobile visitor center from Feb. 29 to March 28, by visiting https://www.littlerock.com/plan-your-trip/visitors-centers/. The LRCVB aims to engage the community allowing residents to play a part in the center's identity, fostering a sense of ownership and pride in this new ambassador for the city. The final name will be unveiled in early April via the Bureau’s social media. Follow along on Facebook and Instagram, @littlerockcvb.

Equipped with interactive displays and an informational exhibit, the mobile visitor center will provide visitors with a visual experience of Little Rock's attractions, events and amenities, enticing them to explore the city further. The mobile visitor center will be deployed to various cities and states, serving as a powerful tool to attract travelers to Little Rock. Through strategic partnerships and targeted outreach efforts, the LRCVB aims to elevate Little Rock's profile as a premier destination for leisure travel.

About the Little Rock Convention & Visitors Bureau

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market and multiple parking facilities. For more information, visit www.littlerock.com.