LRCVB NAMES MOBILE VISITOR CENTER

LITTLE ROCK, Ark. (April 15, 2024) – The Little Rock Convention & Visitors Bureau (LRCVB) has announced the winner of a naming contest held for its new mobile visitor center.

Now known as Pebbles, the mobile visitor center’s name is a play on words for Little Rock and was inspired by an acronym. Little Rock resident Tamarha Walker suggested Pebbles, to Promote Every Bit of Big Little Rock Excitement.

The mobile visitor center was unveiled on February 29 and the contest was held on the LRCVB’s website. More than 200 responses were received, which gave the LRCVB a wealth of options. Narrowed to 10 finalists by an internal committee, the winner was chosen by votes from all LRCVB employees.

Along with bragging rights, Walker was presented with a Little Rock Staycation package as the winner. This included a hotel night and gift certificate to a local restaurant.

“Pebbles is such a fun name,” said LRCVB President & CEO Gina Gemberling. “We knew from the start that we wanted the mobile visitor center to have a distinct personality that reflects all that makes Little Rock the perfect leisure travel destination.”

Pebbles will serve as a roving billboard and ambassador to promote Little Rock. It will gather data while in other cities to market Little Rock as a destination to potential visitors. While positioned in Little Rock, the unit will gather visitor profile data including origin, length of stay, and attractions and locations visited. This will assist the LRCVB to develop more strategic marketing strategies.

The eclipse was the first major event for Pebbles. It was used to greet the crowd in the River Market District by providing destination information and selling eclipse-themed merchandise.

For more information about Pebbles, please visit www.littlerock.com.

About the Little Rock Convention & Visitors Bureau

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market and multiple parking facilities. For more information, visit www.littlerock.com.