Little Rock Convention & Visitors Bureau Welcomes Stasha King Irby as Vice President of Sales & Services
Hospitality sales leader to spearhead sales strategy and convention growth.
LITTLE ROCK, Ark. (April 17, 2025) — The Little Rock Convention & Visitors Bureau (LRCVB) has announced the hiring of Stasha King Irby as its new vice president of sales & services. A seasoned sales professional, Irby returns to the Bureau after previously serving as a sales manager working with national associations.
Irby brings more than two decades of industry experience and a proven record of driving global sales growth, developing strategic partnerships, and leading high-performing teams. Her return to the LRCVB marks a significant step forward in the Bureau’s continued commitment to elevating Little Rock as a premier meetings and conventions destination.
“We are thrilled to welcome Stasha back to the LRCVB in this leadership role,” said LRCVB President & CEO Gina Gemberling. “Stasha’s extensive experience in destination marketing, her consultative sales approach, and her strong industry relationships will be instrumental in driving new business to Little Rock. Her passion for hospitality and deep knowledge of the market will benefit our partners, clients, and community.”
Most recently, Irby served as a global account manager for Choice Hotels International, where she was named a 2024 President’s Club Winner. Prior roles have included Visit Spokane, Royal Sonesta Houston, Ritz-Carlton New Orleans, and Hyatt Regency New Orleans, Little Rock’s former Peabody Hotel, among others.
A Magnolia, Arkansas native, Irby holds a Master of Arts in marketing from Webster University and a Bachelor of Business Administration in Marketing from Southern Arkansas University.
“I’m excited to return to the Bureau,” said Irby. “Little Rock is a vibrant, welcoming city with so much to offer meeting planners and event organizers. I look forward to working with our incredible team and partners to showcase our destination.”
About the Little Rock Convention & Visitors Bureau
The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market and multiple parking facilities. For more information, visit www.littlerock.com.