The Little Rock Convention and Visitors Bureau (LRCVB) is funded by hotel, motel, and restaurant taxes. It is the official marketing arm of the city and its mission is to promote Little Rock and its environs.
The mission of the Little Rock Convention and Visitors Bureau is to:
- Improve the quality of life and the local economy in Little Rock by bringing visitors, meetings, conventions and events to the city;
- Responsibly manage public funds in its charge;
- Efficiently operate the facilities it manages;
- Serve customers, visitors and delegates with courtesy, knowledge and skill.