Marketing Partnership

Are you an organization looking for marketing funds to promote tourism and hospitality activities in the Little Rock area? The Little Rock Convention & Visitors Bureau’s (LRCVB) Marketing Partnership Program can provide marketing funds for eligible applicants.

Policies & Procedures

Marketing Partnership Application

APPLICATIONS ARE NOW OPEN

Deadline for applications is December 12, 2025.

Marketing Partnership Resources

Marketing Partnership Post-Event Report

Marketing Partnership Program Agreement

What is the Marketing Partnership Program?

The LRCVB’s Marketing Partnership program is designed to provide financial assistance to eligible businesses and organizations to promote activities and events that will increase tourism opportunities in the Little Rock area. The program is available to organizations to assist in either the start-up or expansion of a visitor-related product. Examples of eligible activities may include projects such as advertising, marketing, public relations, and special events. The Marketing Partnership program seeks to provide no more than fifty percent (50%) of the financing for projects. A match of at least 50% of the total project cost is required for all applicants.


Policies & Procedures

Marketing Partnerships are available to organizations actively marketing to attract visitors to Little Rock. Applications must be completed in their entirety and follow the following policies and procedures:

  1. Agency fees are not eligible for reimbursement, or for inclusion of total marketing budget calculation.
  2. A minimum of 50% of total award amount must be used for out-of-market advertising and promotion efforts. (Out-of-market is defined as more than a 60-mile radius from Little Rock.) For example, if the amount awarded is $500, $250 must be used for out-of-market advertising and promotion.
  3. Funds are NOT carried over into the next calendar year (January-December).
  4. Funds must be used within the same calendar year the application was submitted. LRCVB must be notified in writing if the applicant does not plan to use their approved funds.
  5. The awarded applicant must provide a valid Tax ID and completed W9 form.
  6. Reimbursement will be processed after the event. A summary sheet, collection of assets and analytics of marketing performance are required.
  7. Applicants will be notified of awards via letter or email 30 days from application due date.

Little Rock Convention & Visitors Bureau Logo Requirements

  1. The Little Rock Convention & Visitors Bureau logo must be used in all projects. The size of the logo must be legible and proportionate to the size of the ad.
  2. Mobile ads sized 320x50 where the Little Rock Convention & Visitors Bureau logo cannot be accommodated must link to a landing page where the Little Rock Convention & Visitors Bureau logo is present.
  3. Native ads must include #LittleRock in the ad headline or ad copy if the Little Rock Convention & Visitors Bureau logo cannot be accommodated on the ad. Logo on the article or landing page does not suffice.
  4. Paid social media requires use of #LittleRock.
  5. Radio and streaming scripts must mention the Little Rock Convention & Visitors Bureau.
  6. All public notices must acknowledge support of the Little Rock Convention & Visitors Bureau.
  7. Little Rock Convention & Visitors Bureau must review and approve all uses of logo and brand messaging.

If you have questions about the LRCVB Marketing Partnership Program, please contact Tori Rogers at (501) 255-3319 or email partnership@littlerock.com.