Marketing Partnership

THE DEADLINE TO APPLY IS JUNE 15, 2023

The LRCVB’s Marketing Partnership program is designed to provide financial assistance to eligible businesses and organizations to promote activities and events that will increase tourism opportunities in the Little Rock area. The program is available to organizations to assist in either the start-up or expansion of a visitor-related product. Examples of eligible activities may include projects such as advertising, marketing, public relations, and special events.

The Marketing Partnership program seeks to provide no more than fifty percent (50%) of the financing for projects. A match of at least 50% of the total project cost is required for all applicants.

Who is eligible to apply?

Organizations and businesses that are located in and serve the city of Little Rock are eligible to apply. Eligible organizations may include but are not limited to small businesses, tourist promotion agencies, trade organizations, and sports promotion agencies. Applicants must provide a valid Tax ID and completed W9 form BEFORE applying.

What is the maximum award?

The maximum award is $20,000.

How do I apply for a Marketing Partnership?

To apply for a Marketing Partnership, please complete the Marketing Partnership Application Form. Applications must be submitted no later than 60 days prior to the start of the project. Applicants must provide a valid Tax ID and completed W9 form BEFORE applying.

The LRCVB will disperse award payments directly to the applicant. Awardee will be required to enroll online as a vendor and provide the LRCVB with an IRS W9 form (Request for Taxpayer Identification Number and Certification).

Who should I contact if I have questions?

If you have questions about the LRCVB Marketing Partnership Program, please contact Christianna Braddix at cbraddix@littlerock.com or Kasey Summerville at ksummerville@littlerock.com.

Policies and Procedures

Tourism funds are available at any organization actively marketing their project to attract visitors to Little Rock. Applications must be completed in their entirety and follow the following policies and procedures:

1. Funds will be awarded for an amount not to exceed $20,000.

2. All funds must provide a 50% match.

3. 50% of total award amount must be used for out-of-market advertising and promotion efforts. (Out-of-town market is defined as more than a 60-mile radius from Little Rock).

4. Funds are NOT carried over into the next calendar year.

5. Funds must be used within the same calendar year application was submitted. Little Rock Convention & Visitors Bureau must be notified in writing if the applicant does not plan to use their approved funds.

6. Applicants must provide a valid Tax ID and completed W9 form BEFORE applying for the funds. See details above.

7. Summary sheet and backup documentation will be required for reimbursement.

8. Applicants will be notified of award via letter or email.

Little Rock Convention & Visitors Bureau Logo Requirements

1. A current Little Rock Convention & Visitors Bureau logo must be used on all projects. The size of the logo must be legible and proportionate to the size of the ad.

2. Mobile ads sized 320x50 where the Little Rock Convention & Visitors Bureau logo cannot be accommodated must link to a landing page where the Little Rock Convention & Visitors Bureau logo is present.

3. Native ads must include #LittleRock in the ad headline or ad copy if the Little Rock Convention & Visitors Bureau logo cannot be accommodated on the ad. Logo on the article or landing page does not suffice.

4. Paid social media requires use of #LittleRock.

5. Radio and streaming scripts must mention the Little Rock Convention & Visitors Bureau.

6. All public notices must acknowledge support of the Little Rock Convention & Visitors Bureau.

7. Little Rock Convention & Visitors Bureau must review and approve all printed and digital uses of logo and brand messaging.

Download the application here - once filled out please email to cbraddix@littlerock.com or ksummerville@littlerock.com.