Marketing Partnership
Are you a business or organization looking for financial assistance to promote tourism and hospitality activities in the Little Rock area? The Little Rock Convention & Visitors Bureau’s (LRCVB) Marketing Partnership program can provide financial assistance to eligible applicants.
Marketing Partnership Application
APPLICATIONS ARE NOW CLOSED
Stay tuned for updates on when applications will reopen!
Marketing Partnership Resources
Marketing Partnership Post-Event Report
Marketing Partnership Program Agreement
What is the Marketing Partnership Program?
The LRCVB’s Marketing Partnership program is designed to provide financial assistance to eligible businesses and organizations to promote activities and events that will increase tourism opportunities in the Little Rock area. The program is available to organizations to assist in either the start-up or expansion of a visitor-related product. Examples of eligible activities may include projects such as advertising, marketing, public relations, and special events.The Marketing Partnership program seeks to provide no more than fifty percent (50%) of the financing for projects. A match of at least 50% of the total project cost is required for all applicants.
frequently asked questions
Can the funds be used for catering, program materials, or venue rentals?
No. The allocated funds are intended for advertising expenses to enhance event marketing and increase attendance. While they cannot be used for catering, program materials, or venue rentals, you can utilize the funds for creating flyers and posters to promote the event to the public effectively.
When will I receive my award from the Marketing Partnership Program?
Your award will be reimbursed approximately two weeks after completing and submitting the following documents to Christianna Braddix at cbraddix@littlerock.com:
- Receipts for marketing related event expenses
- LRCVB Marketing Partnership Post Event Report
- Marketing Partnership Program Agreement
- Proof of event and evidence of social media engagement
Ensure all paperwork is sent within 30 days of your event or by December 15th, whichever comes first.
How can I utilize the award money for out-of-market advertising?
At least 50% of your award must be allocated for advertising efforts situated at least 60 miles outside Little Rock. Examples of out-of-market advertising methods include
- Billboards
- Paid social media campaigns
- Flyers
- Posters
- Direct mailouts
- Radio advertisement
- Digital placements
- Text alerts
- Newsletters
Could you please clarify the concept of the 50% match?
The Marketing Partnership program stipulates that it provides a maximum of 50% financing for marketing projects. Applicants are required to contribute a matching amount of at least 50% of the total project cost.
The "total project cost" refers to the final budget or cost of the marketing project. For instance, if an organization's marketing project to set up billboards outside central Arkansas is quoted at $5,000, the sponsorship request would be $2,500. To satisfy the 50% outside-market requirement, $1,250 must be allocated to out-of-market advertising.
How do I register online as a vendor, as outlined in the Marketing Partnership Application's Policies and Procedures?
To enroll as a vendor, simply submit your completed W-9 form to Christianna Braddix at cbraddix@littlerock.com. She will handle the rest of the registration process for you.