Marketing Partnership
Are you a business or organization looking for marketing funds to promote tourism and hospitality activities in the Little Rock area? The Little Rock Convention & Visitors Bureau’s (LRCVB) Marketing Partnership Program can provide matching marketing funds for eligible applicants.
What is the Marketing Partnership Program?
THE 2024 APPLICATION DEADLINE HAS PASSED
Late submissions are accepted in the event unused funds are available.
The LRCVB’s Marketing Partnership Program provides matching marketing funds to eligible businesses and organizations to promote activities and events that will increase tourism opportunities in the Little Rock area. The program is available to organizations to assist in either the start-up or expansion of a visitor-related product. Examples of eligible activities may include projects such as advertising, marketing, public relations, and special events. The Marketing Partnership Program seeks to provide no more than 50% of the financing for projects. A match of at least 50% of the total project cost is required for all applicants.
Download the application here - once filled out please email to partnership@littlerock.com
frequently asked questions
Can the funds be used for catering, program materials, or venue rentals?
No. The allocated funds are intended for advertising expenses to enhance event marketing and increase attendance. While they cannot be used for catering, program materials, or venue rentals, you can utilize the funds for creating flyers and posters to promote the event to the public effectively.
How can I utilize the award money for out-of-market advertising?
At least 50% of your award must be allocated for advertising efforts situated at least 60 miles outside Little Rock. Examples of out-of-market advertising methods include
- Billboards
- Paid social media campaigns
- Flyers
- Posters
- Direct mailouts
- Radio advertisement
- Digital placements
- Text alerts
- Newsletters
Could you please clarify the concept of the 50% match?
The Marketing Partnership program stipulates that it provides a maximum of 50% financing for marketing projects. Applicants are required to contribute a matching amount of at least 50% of the total project cost.
The "total project cost" refers to the final budget or cost of the marketing project. For instance, if an organization's marketing project to set up billboards outside central Arkansas is quoted at $5,000, the sponsorship request would be $2,500. To satisfy the 50% outside-market requirement, $1,250 must be allocated to out-of-market advertising.