We work to ensure that Little Rock is always part of the conversation when travelers are deciding where to go next, and we shepherd the many facets of the city’s tourism industry to ensure that visitors are greeted by a thriving, vibrant city when they arrive. Our work is funded by a 2% gross receipts tax on prepared food and beverage and a 4% gross receipts tax on lodging, which is overseen by the Little Rock Advertising & Promotion (A&P) Commission.
Making the tourism industry stronger than ever
The visitors our promotions bring to Little Rock spend money - lots of it - and that money stays right here in Little Rock after they leave. It supports local attractions, hotels, restaurants, music and arts venues, transportation, retailers, and more. To grow tourism in Little Rock, it’s important that every facet of the tourism industry works together on a unified goal: to use tourism and the power of our industry to better our community.
How does the LRCVB do that?
- Driving overnight stays among targeted visitor groups
- Driving lodging tax and restaurant tax collections
- Driving overall in-market spend and economic impact
- Raising awareness for attractions, lodging options, activities, restaurants, and events
- Managing multiple meetings and events facilities
- Keeping the Little Rock brand top-of-mind
Tourism by the numbers
- $1.7 Billion – total travel spending in Pulaski County in 2021
- $35.9 Million – local taxes generated in Pulaski County in 2021
- 10,810 – Pulaski Country residents working in the tourism industry in 2021
- 17% – percent of Arkansas's tourism workforce living in Pulaski County in 2021
- $4 Million – the 2% tourism tax collections in Pulaski County in 2021
- $759 – amount each Arkansas household would have to pay in additional taxes to replace state and local taxes paid by visitors in 2021