The health and safety of all Little Rock residents and visitors is the Little Rock Convention & Visitors Bureau’s top concern as COVID-19 restrictions are lifted and Arkansas’s capital city slowly reopens.
How can businesses best communicate their compliance with public health recommendations and guidelines to keep customers and guests safe?
Little Rock’s BIG on Safety Pledge program answers this important question while communicating a shared commitment to safety, designed in collaboration with local industry partners that include Little Rock Convention & Visitors Bureau (LRCVB), City of Little Rock, Little Rock Regional Chamber of Commerce and Downtown Little Rock Partnership.
The BIG on Safety Pledge is your commitment as a business, to help stop the spread of COVID-19 by following recommended precautions such as washing or sanitizing hands and work areas, wearing a face mask, following social distance guidelines, and cleaning and disinfecting protocols, staying home when feeling ill.
More than that, the pledge provides a mechanism to help satisfy an identified need for safety information by customers and guests.
According to research from Destination Analysts, 75% of travelers will research how destinations and their businesses are managing the coronavirus situation before leaving on their trips. Only 12% are “very confident” and 32.5% “somewhat confident” that travel-related businesses can safely be reopened.
With the BIG on Safety Pledge clings prominently displayed by businesses and the BIG on Safety graphic posted on your websites and social media platforms, customers and guests will feel confident in your safety commitment. Your business will appear at LittleRock.com’s BIG on Safety webpage that will allow customers and guests to see which businesses are following – and oftentimes exceeding — public health guidance.
In just three steps, your business can support the safety of our community and enhance confidence for local residents and visitors.
In less than TEN SECONDS, you can pledge your support in making Little Rock a safer city for all of its residents and visitors. The online pledge is the fastest way to join other local businesses in the effort to grow consumer confidence in our city.
Once you’ve completed your online pledge, you’ll be mailed a set of BIG on Safety window clings to display on your business’ front door or window, and other prominent areas of your business. Show them off! Be proud that you’re a part of a better, safer Little Rock.
You’ll also be sent website and social media assets that will let you join the online conversation around the campaign, and advertise to your customers that you’re onboard. Use them along with #BIGonsafety on social media.
As we reopen our doors or begin offering expanded service, my staff and I are committed to acting in accordance with the recommendations of the public health authorities to help mitigate the spread of COVID-19. Following guidelines provided by the CDC and Arkansas Department of Health, I hereby declare that we will take the following steps: