Little Rock Tourism Ambassador Program
Upcoming Classes
Sign up for ONE of the following classes:
- Tuesday, May 19
- Tuesday, June 16
Class: 8:30 a.m. - 1 p.m.
Please arrive 10-15 minutes before class to ensure a prompt start time.
All classes will be held in the Third Floor Conference Room at the Cromwell Building.
101 S Spring St, Little Rock, AR 72203
YOU HAVE A ROLE IN TOURISM
A positive visitor experience is critical to the healthy growth and development of our city. The Little Rock Tourism Ambassador Program was developed to foster a destination-wide network of best-in-class service and welcoming culture. It’s a commitment to not only serve our current visitors, but to also encourage future visitors. This benefits the tourism industry, the local economy, and most importantly, the front-line worker.
The Little Rock Tourism Ambassador Program will provide the knowledge and tools necessary to create a more memorable visitor experience. This is a certification, not just a training.
The program's curriculum is delivered through reading assignments and in-class programs.
Enroll Today!
Benefits
Employers:
Increase your staff’s knowledge of Little Rock; Enhance staff confidence in providing answers and resources; Improve local business reputation; Additional workforce development
Employees:
Receive an internationally recognized certification; Gain destination awareness and knowledge; Increase customer satisfaction; Access to future networking opportunities and educational events; Build your resume
“I learned a lot and am thankful to have the reference materials. Excited to see this ambassador network grow!” – Dustin Bean, Little Rock Zoo
“I would definitely recommend the Little Rock Tourism Ambassador (CTA) certification to all front-line hospitality workers, volunteers, and city employees who engage with potential investors, employers, or talent. Understanding the "why" and "how" behind Little Rock's evolution has deepened my appreciation for our city and its future. It's a valuable resource for anyone looking to make “that” connection with a person who may not see the beauty in our community just yet.” – Apryl Jackson, City of Little Rock
“This certification is very informative and is a great benefit for both locals and travelers.” – Shauna McCormick, Home2Suites by Hilton Midtown
“The Little Rock Tourism Ambassador program reinforces the importance and value of going above and beyond.” – Jack Sundell, The Root Café
“What I love most about the program is the team morale, and the benefits it offers the community and the connections it creates.” – Amy Counce, Nexus Coffee & Creative
Your CTA Network
Already a Certified Tourism Ambassador?
Login to the CTA Network here.
Renew Your Certification
- Early-Bird Renewal (Before October 31st): $10
- Regular Renewal (Before December 31st): $20
For more information on HOW to renew, please log in to your CTA Network account.
Get Connected
Have questions? Please reach out to our program contact.
Graduating Classes
We are proud of our partners who have chosen to get certified as a Little Rock tourism ambassador! We'd like to give a shout-out to our partners who completed the Little Rock Tourism Ambassador Program. Now, it’s your turn!
2026
Mandy Stanage Shoptaw - MacArthur Museum
Steven Schnell - Museum of Discovery
Tyrone Cooper - Museum of Discovery
Josh Annett - Museum of Discovery
Shannon Phillips - eXp Realty
Sherry Henderson - National Society of Arts and Letters
Alex Crawford - Little Rock Central High School National Historic Site
Elizabeth Brown - Little Rock Central High School National Historic Site
LLoyd Withrow - Little Rock Marriott
Harold Smith - Museum of Discovery
Alyssa Gray - Community Activists
2025
Shane Lind - MacArthur Museum
Brittany Owens - Mhp.si
Ana Ingram - MedOptim
DeShay Major - CTi
Mekala Miller - LR Parks Dept
Yolanda Rainey - LR Parks Dept
Itzel Velazquez - Kiva Little Rock
John Hedrick - Firehouse Museum
Nolen D Buffalo - Our House
Laura Butler - Our House
Lauren Corzine - Our House
Brooklynn Harrell - Our House
Mindy Huberty - Our House
LaShawna Dean - City of Little Rock Parks & Rec
Michelle Edmonds - Stone Bank
Margaret Lake - Museum of Discovery
Allison Weaver - Museum of Discovery
Chris Hulen - Downtown Little Rock Partnership
Amanda Leigh Briley - Homewood Suites by Hilton
Ellen Korenblat - Historic Arkansas Museum
Tricia Spione - Historic Arkansas Museum
Emmalyn Lair -Rock Region METRO
Aine Rickman - Embassy Suites Little Rock
Macey Wadley - Argenta Office Works
Rachel Powers - Mhp.si
Alexandria Williams - Little Rock Marriott
Jason Waymon - Rock Region METRO
Haley Terry - Homewood Suites by Hilton Little Rock Downtown
Carl Schultz - Bill & Hillary Clinton National Airport
Patrina Robinson - MacArthur Museum of Arkansas Military History
Sharon Priest - MacArthur Park
Sarah Harbour - University of Arkansas at Little Rock School of Law
Jalinska Gilliam - Homewood Suites by Hilton Little Rock Downtown
Jessica Gates - MacArthur Museum of Arkansas Military History
Stewart Fuell - Arkopolis Media
Angie Faller - MacArthur Museum of Arkansas Military History
David Collins - MacArthur Museum of Arkansas Military History
Lindsey Boerner - Big Little Brokerage
Hannah Bishop - Mhp.si
Jacoby Vault - Stratess Consulting LLC
Joshua Thomsen - Arkansas Museum of Fine Arts
Derotha McIntosh - MacArthur Museum of Arkansas Military History
Elaine Hinson - MacArthur Museum of Arkansas Military History
Carolyn Eastham - MacArthur Museum of Arkansas Military History
Becky McGinley - Pro Land Title
Ginger Marie Burton - Pro Land Title
Caitlin Camper - Our House
Ann Ballard Bryan - Firehouse Museum of Arkansas
Dishoungh White - MacArthur Museum of Arkansas Military History
Damian Thompson - Arkansas Museum of Fine Arts
Molly Reynolds - Our House
Jeffrey McKinley - MacArthur Museum of Arkansas Military History
Morgan Johnson - Visit Bentonville
Shantel Freeman - Block by Block
Ezell Breedlove - Our House
Jade Brandon - Easterseals Arkansas
Patricia Blick - Downtown Dwellings
Samantha Bentley - Little Rock Regional Chamber
Daniella Allel - Our House
Julian White - I Beat That Empowerment
Stephanie Johnson - A Ki Step Development Corp
Brittany Bolton - Our House
Don Rehg - Rock Region METRO Streetcar
Murphy Henson - Rock Region METRO Streetcar
Renee Garrison - Rock Region METRO Streetcar
Zachary Castillo - Rock Region METRO Streetcar
George Brown - Rock Region METRO Streetcar
Johannes Beazell - Rock Region METRO Streetcar
Allen Atkins - Rock Region METRO Streetcar
2024
Andrew Adkins - American Abstract Title
Jennifer Adkins - Adkins & Associates
James Alley - Guillermo's Gourmet Coffee
Gracie Bailey - Moon Distributors
Dustin Bean - Little Rock Zoo
Leann Bishop - Hilton Garden Inn West
John Brandenberger - Community Bakery
Reagan Brooks - Clinton Airport
Thandi Brown - ESSE Purse Museum
Melissa Carreon - Hilton Garden Inn West
Carly Cate - Museum of Discovery
Daniel Cockrell - Old Statehouse Museum
Rhonda Cooksey-Freeman - Four Points by Sheraton
Amy Counce - Nexus Coffee & Creative
Susanna Creed - Little Rock Yoga Festival
Jessica Deavult - Little Rock Zoo
Rebekah Fleming - The Capital Hotel
Anne Fox - Comfort Suites Little Rock West
Marc Franklin - DoubleTree by Hilton Little Rock
Everett Gooch - Rock Town River Outfitters
Jeananne Hawking - DoubleTree by Hilton
Robert Hinn - LR Parks & Recreation
Jesse Hoffer - The Root Cafe
TJ Jackson - Museum of Discovery
Apryl Jackson - City of Little Rock
Meghan Kelly - Museum of Discovery
Alice Kinder - The Root Cafe
Phyllis Kloski - Wingate Little Rock
Karen Kloss - Downtown Cruisin'
Kyle Leyenberger - Downtown Little Rock Partnership
Joy Matlock - Little Rock Zoo
Mallory McClure - Little Rock Regional Chamber
Shauna McCormick - Home2Suites by Hilton Midtown
Lakeesha Moore - Hampton Inn
Matthew Moorehead - Nexus Coffee & Creative
Michelle Pape - Home2Suites by Hilton Midtown
Cameron Parker - Pinpoint Dining
Danyelle Perry - Arkansas Tourism
Stephen Qualls - Wingate by Wyndham
Jennifer Scritchfield - Topgolf
Haley Shelton - Downtown Dwellings
Nancy Stafford - Comfort Suites Little Rock West
Jack Sundell - The Root Cafe
Tasha Tullos - The Root Cafe
Demetrick Warren - Downtown Cruisin'
Niki White - Embassy Suites by Hilton
Camille Wilder-Hairston - The Side Bar by Millie
Sabrina Bowman - Arkansas Game & Fish Commission
Candi Duke - Stratton's
Shelley Green - The Green Corner Store
Lawson Joshua - The Main Event
Kirsten Rasmussen - Museum of Discovery
Adama McDonald - Museum of Discovery
Ocana Labato Ashley - The Main Event
Jacqueline Reese - Museum of Discovery
Sinovia Mayfield - Rocktown Realness
Jennifer Jernigan - Hilton Garden Inn Downtown
Nicole Collins - Staybridge Suites Little Rock - Medical Center
Ne'Nita Clayborn - Pettaway NA
Mary Campbell - Money Magic, Inc
Mary Jo Ball - DoubleTree by Hilton Hotel Little Rock
Melissa Osborne - Hampton Inn Bryant
Sadie Butts - Museum of Discovery
Michael Simmons - Little Rock Parks & Recreation
Julie Robbins - mhp.si
Angela Nelson - City of Little Rock
Stephan McAteer - MacArthur Museum of Arkansas Military History
Susie Matheny - Little Rock Parks & Recreation
Darryl Marbley - Little Rock Parks & Recreation
Nicholas Johnson - Little Rock Central High School National Historic Site
Rebecca Hoffman - Little Rock Central High School National Historic Site
Agnolia Gay - Little Rock Central High School National Historic Site
Randy Dotson - Little Rock Central High School National Historic Site
Shawanda Craig - City of Little Rock
Rochelle Burton - Little Rock Parks & Recreation
Jasmyn Bernard - Little Rock Central High School National Historic Site
Linda Bealer - City of Little Rock
Veronica Arreola - Guest Inn & Suites Midtown Medical Center
Leah Akins - Embassy Suites by Hilton Little Rock